Atlantic Records launched Fanbase Desktop Monday working closely with Adobe and Gskinner.com. I was responsible the strategy, information architecture and visual design for the multi-band Adobe AIR application. The purpose of Fanbase is two fold; to bring content about an artist from many sources into one application, and for fans to have a place to communicate with other fans about that content. It integates with best of breed services like iMeem, Meebo, Brightcove, YouTube, Flickr, and Yahoo! Pipes together to create a new content rich music experience. And with runtime switching of skins, it allows users to add multiple artist packs into one application on their desktop.
Fanbase is an important part of Atlantic’s overall digital strategy, allowing fans to access their favorite artist’s content anywhere. Integrating with our content rich artist websites, social networking widgets, physical products and mobile experiences it gives fans what they want anytime, anywhere.
The app has been receiving amazing press. Fanbase has been mentioned in Billboard magazine, Newyorktimes.com, WashingtonPost.com, ReadWriteWeb, Yahoo! News and tons of other places. This was a project I drove from beginning to end and really believed in so I’m so glad people are responding positively. And most importantly, the fans love it!
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