Connecting Fans with Bands

I was invited by Adobe to talk at their 2008 Max designer/developer conference as part of a new track of sessions geared towards business and strategy. My presentation was entitled “Connecting Fans with Bands” and is now available on Adobe TV. The video has the audio from the presentation overlaid on top of my Powerpoint slides. The presentation discussed all the ways we are using Adobe technology to promote our artists and bring them closer to their fans than has ever been possible before. I talk specifically about our multi-screen Fanbase platform, games, and our strategy for artist’s websites.

Watch the presentation here.

Or check out what music bloggers thought of my talk.

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