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Featured in Informationweek’s Brainyard

InformationWeek

There is a great recap of the presentation “Data-Driven Bottom Line Results: Making Social Media Actionable A Real World Case Study” that Carmen Sutter and I gave at the Web 2.0 Summit on the Informationweek website. The presentation was about our strategy around social media and how we use analytics and data to convert music fans to customers.

Read the full InformationWeek interview here.

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Posted on: 10/19/2011

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