This morning Tim Waddell from Adobe moderated a presentation by Carmen Sutter and I at the Web 2.0 Summit called “Data-Driven Bottom Line Results: Making Social Media Actionable A Real World Case Study”.
Carmen (Senior Director of Online Analytics at WEA) and I presented a case study from the current Bruno Mars record outlining Warner Music Groups’s strategy for using social media and analytics to track success across our artist’s web properties with an end goal of converting music listeners into customers.
How do you answer the question, “What is the business impact of my social media efforts?” How do you connect the conversations happening on your social networks to the systems that measure business performance? In this real-world session you’ll hear from Eric Snowden, VP of Creative & Technology at Atlantic Records and Carmen Sutter, Senior Director of Data Services at Warner Music Group as they share how Warner Music Group is leveraging the power of data to make smart social media strategy decisions and tie their fan aggregation and traffic-driving efforts to bottom line performance.
Posted on: 10/18/2011