Last week I was invited to attend the Next Generation Customer Experience Summit in Austin Texas. The summit was a two day event with C-level executives in the customer experience field from companies like Coke, Southwest Airlines, Jetblue, Best Buy, and Macys. I also participated in final keynote panel of the summit which was a discussion on social commerce, focused on monetizing Facebook. I was amazing to hear how companies of every size and from every vertical are thinking of their customers first and are trying to give them the best experiences possible. Customer experience as a key part of the brand and not as damage control.
Posted on: 03/11/2012