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Posts filed under Advertising

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09/21/2011

Presenting a Keynote at the Adobe Online Marketing Symposium

Today I helped present a keynote at the 2011 Adobe Online Marketing Symposium. My speaking partner Carmen Sutter (WEA) and I spoke to a packed house of about 600 Omniture experts about the success of a recent social campaign for Bruno Mars. We outlined Atlantic Records and Warner Music Group’s strategy for using social networks [...]

fastcompany

11/08/2010

Fast Company Design Blog

Fast Company has launched a design blog featuring some pretty eclectic posts. Everything from Infographics of the Mexican drug cartel, to hotel design from Paris and double sided peanut butter jars. Check out this article about innovative iPad design. Site design bu Scott Thomas of Designing Obama fame. View the Fast Company design site here. [...]

blog post

05/04/2010

Juliana Hatfield for Sale

Juliana Hatfield is selling custom songs for $1000 on her website. She has limited the offer 20 songs, but for a grand you can send her your name and basic info and she will write a song for you within three months. She is also hand painting CD sleeves, signed and numbered, to go along [...]

blog post

04/26/2010

Stickybits – Attach Comments or Media to any Barcode

Stickybits is a service that lets you attach comments or media to any barcode. Instead of generating QR codes, you can make an object social by using the barcode it already has. To tag an object without a barcode you can either download a custom code to print yourself or buy Stickybits barcode stickers. Download [...]

flash

04/02/2010

Adobe Flash Video: One Web. Any Screen.

Adobe released a new video today showcasing their upcoming Flash 10.1 and AIR 2 technology running on a multitude of devices. As part of the Open Screen Project you can see one of Atlantic’s new videos for artist B.o.B running in Flash during the piece. Check out the video on YouTube.

sxsw

03/20/2010

SXSW – The Future of Online Music Videos

Yesterday I spoke on a panel at SXSW titled The Future of Online Music Videos with Nick Stahl from Brightcove, Alexander Kisch from VEVO, John Sasso from SONY Music Entertainment, Inc and William Wilson from NARM. We discussed different delivery points for video online, from band’s direct to fan sites to large destinations like YouTube [...]

blog post

03/09/2010

Notable – The Easiest Way for Teams to Provide Feedback on Websites

Notable Notable is a web and iPhone based service that allows team members to easily share feedback on all aspects of a website. To start a discussion you create a new project called a capture, or a set to hold multiple captures. Captures can be created from a url, by uploading an image, from an [...]

avatar

12/18/2009

Avatar Fanbase Launch and New Press

Two mentions for Fanbase came out in the wake of our launch of the Avatar Soundtrack Fanbase. We worked alongside Fox to launch both Fanbase Social and Fanbase Desktop for Avatar. Check out the link on the official movie site below. We also received two great mentions for the platform with TrendHunter.com calling Fanbase “trail [...]

blog post

11/30/2009

Ikea’s Facebook Photo Tagging Campaign

To announce a new store in Malmo Sweden, Ikea launched a social networking campaign using Facebook’s built in photo tagging features. Over the course of a few weeks the store manager uploaded pictures of 12 showrooms to his Facebook account. Whoever tagged an item in the showroom first with their name got to take it [...]

max

11/01/2009

Adobe MAX Award nomination and conference participation

Last month, I attended the 2009 Adobe Max conference and wanted to share a few exciting developments at Atlantic Records in conjunction with Adobe and the Flash platform. We were nominated for a Max Award and showcased two new products, one for connected TVs and set top boxes and another for the connected car. Below [...]

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