Archive for the ‘Advertising’ Category

Juliana Hatfield for Sale

Tuesday, May 4th, 2010

Juliana Hatfield is selling custom songs for $1000 on her website. She has limited the offer 20 songs, but for a grand you can send her your name and basic info and she will write a song for you within three months. She is also hand painting CD sleeves, signed and numbered, to go along with the track. Price conscious fans can spend $10 to be entered into a lottery for the same opportunity.

Check it out.

Stickybits – Attach Comments or Media to any Barcode

Monday, April 26th, 2010

Stickybits is a service that lets you attach comments or media to any barcode. Instead of generating QR codes, you can make an object social by using the barcode it already has. To tag an object without a barcode you can either download a custom code to print yourself or buy Stickybits barcode stickers.

Download the Stickybits iPhone or Android application and track down a barcode. Using the app you can tag an object, view your tag archives, or see what other people have tagged near you. Each item gets its own page on Stickybits.com where you can comment, upload media and follow the conversation from the web.

Frankly, I’ve been waiting patiently for QR codes to matter but with companies like Stickybits using pre-existing targets, and the huge advancements in image recognition software QR has a hard road ahead. Stickybits is currently only on the iPhone and Android platform, but their unique strategy around making codes social may push them to the front of the pack.

Check out Stickybits and get the app here.

Thanks to Jeremy Kutner for introducing me to this one.

stickybits

Adobe Flash Video: One Web. Any Screen.

Friday, April 2nd, 2010

Adobe released a new video today showcasing their upcoming Flash 10.1 and AIR 2 technology running on a multitude of devices. As part of the Open Screen Project you can see one of Atlantic’s new videos for artist B.o.B running in Flash during the piece.

Check out the video on YouTube.

SXSW – The Future of Online Music Videos

Saturday, March 20th, 2010

Yesterday I spoke on a panel at SXSW titled The Future of Online Music Videos with Nick Stahl from Brightcove, Alexander Kisch from VEVO, John Sasso from SONY Music Entertainment, Inc and William Wilson from NARM. We discussed different delivery points for video online, from band’s direct to fan sites to large destinations like YouTube and Vevo, and how the right blend of these options can help build a band’s brand and drive revenue.

Read the full description on the SXSW website.

Read the review on Pop Matters.

Notable – The Easiest Way for Teams to Provide Feedback on Websites

Tuesday, March 9th, 2010

Notable

Notable is a web and iPhone based service that allows team members to easily share feedback on all aspects of a website. To start a discussion you create a new project called a capture, or a set to hold multiple captures. Captures can be created from a url, by uploading an image, from an iPhone screenshot or from a Firefox Plugin. After creating a capture your team can comment on the page’s design, code, copy or seo. Users can also output the results to a PDF, email, public or private urls.

home

Design

When uploading a jpg, or a capture from a url, Notable creates and stores a full page screenshot of your webpage. Multiple users can create transparent boxes with comments on top of the page giving the designer consolidated visual feedback.

design

Code

Code view is organized by html, css and javascript. You can isolate each source file and highlight lines of code by clicking and filling out a pop-up comment box.

code

Copy

The copy tab removes all graphics and markup from your page and reproduces the page as plain text. Unlike code view, you can highlight individual characters or words for comment.

copy

SEO

The SEO tab analyzes how search engines see your page and only displays relevant content. The left column contains a list of keywords and keyword phrases appearing on your page. The right column breaks down the page by metadata, headers, first 100 words used on the page, bold/strong elements, alt tags and outbound links giving you a thorough view of how a search engine sees your site.

seo

Pricing plans for Notable range from free to $119 a month based on the number of users and the total amount of storage needed. Notable is one of the most thorough site markup tools on the market allowing you to give feedback on site design, code, copy and seo. Pair that with the companion iPhone application and you have a tool that no production team should be without.

Check out Notable here.

Avatar Fanbase Launch and New Press

Friday, December 18th, 2009

Two mentions for Fanbase came out in the wake of our launch of the Avatar Soundtrack Fanbase. We worked alongside Fox to launch both Fanbase Social and Fanbase Desktop for Avatar.

Check out the link on the official movie site below.

We also received two great mentions for the platform with TrendHunter.com calling Fanbase “trail blazing music promotion” and GetToTheFuture.com giving us a great review. Check it out!

Ikea’s Facebook Photo Tagging Campaign

Monday, November 30th, 2009

To announce a new store in Malmo Sweden, Ikea launched a social networking campaign using Facebook’s built in photo tagging features. Over the course of a few weeks the store manager uploaded pictures of 12 showrooms to his Facebook account. Whoever tagged an item in the showroom first with their name got to take it home. By doing this Ikea got into people’s news feeds, on their profile pages and into their links and were able to spread the word about their new store in a totally organic way. Check out the YouTube video below to see an overview of the campaign.