Blog | Eric Paul Snowden » Advertising

Presenting a Keynote at the Adobe Online Marketing Symposium

Eric Snowden — Wed, 21 Sep 2011 23:23:12 +0000

Today I helped present a keynote at the 2011 Adobe Online Marketing Symposium. My speaking partner Carmen Sutter (WEA) and I spoke to a packed house of about 600 Omniture experts about the success of a recent social campaign for Bruno Mars. We outlined Atlantic Records and Warner Music Group’s strategy for using social networks to aggregate fans and drive traffic to our artist websites and stores. We we one of three companies including MTV and Capital One to help Adobe open the day long event at Tribeca Rooftop in NYC.

Fast Company Design Blog

Eric Snowden — Mon, 08 Nov 2010 16:00:47 +0000

Fast Company has launched a design blog featuring some pretty eclectic posts. Everything from Infographics of the Mexican drug cartel, to hotel design from Paris and double sided peanut butter jars. Check out this article about innovative iPad design. Site design bu Scott Thomas of Designing Obama fame.

View the Fast Company design site here.

Follow @fastcodesign here.

Juliana Hatfield for Sale

Eric Snowden — Tue, 04 May 2010 22:53:53 +0000

Juliana Hatfield is selling custom songs for $1000 on her website. She has limited the offer 20 songs, but for a grand you can send her your name and basic info and she will write a song for you within three months. She is also hand painting CD sleeves, signed and numbered, to go along with the track. Price conscious fans can spend $10 to be entered into a lottery for the same opportunity.

Check it out.

Stickybits – Attach Comments or Media to any Barcode

Eric Snowden — Mon, 26 Apr 2010 15:16:41 +0000

Stickybits is a service that lets you attach comments or media to any barcode. Instead of generating QR codes, you can make an object social by using the barcode it already has. To tag an object without a barcode you can either download a custom code to print yourself or buy Stickybits barcode stickers.

Download the Stickybits iPhone or Android application and track down a barcode. Using the app you can tag an object, view your tag archives, or see what other people have tagged near you. Each item gets its own page on Stickybits.com where you can comment, upload media and follow the conversation from the web.

Frankly, I’ve been waiting patiently for QR codes to matter but with companies like Stickybits using pre-existing targets, and the huge advancements in image recognition software QR has a hard road ahead. Stickybits is currently only on the iPhone and Android platform, but their unique strategy around making codes social may push them to the front of the pack.

Check out Stickybits and get the app here.

Thanks to Jeremy Kutner for introducing me to this one.

Adobe Flash Video: One Web. Any Screen.

Eric Snowden — Fri, 02 Apr 2010 14:48:39 +0000

Adobe released a new video today showcasing their upcoming Flash 10.1 and AIR 2 technology running on a multitude of devices. As part of the Open Screen Project you can see one of Atlantic’s new videos for artist B.o.B running in Flash during the piece.

Check out the video on YouTube.

SXSW – The Future of Online Music Videos

Eric Snowden — Sat, 20 Mar 2010 19:15:24 +0000

Yesterday I spoke on a panel at SXSW titled The Future of Online Music Videos with Nick Stahl from Brightcove, Alexander Kisch from VEVO, John Sasso from SONY Music Entertainment, Inc and William Wilson from NARM. We discussed different delivery points for video online, from band’s direct to fan sites to large destinations like YouTube and Vevo, and how the right blend of these options can help build a band’s brand and drive revenue.

Read the full description on the SXSW website.

Read the review on Pop Matters.

Notable – The Easiest Way for Teams to Provide Feedback on Websites

Eric Snowden — Tue, 09 Mar 2010 20:02:06 +0000

Notable

Notable is a web and iPhone based service that allows team members to easily share feedback on all aspects of a website. To start a discussion you create a new project called a capture, or a set to hold multiple captures. Captures can be created from a url, by uploading an image, from an iPhone screenshot or from a Firefox Plugin. After creating a capture your team can comment on the page’s design, code, copy or seo. Users can also output the results to a PDF, email, public or private urls.

Design

When uploading a jpg, or a capture from a url, Notable creates and stores a full page screenshot of your webpage. Multiple users can create transparent boxes with comments on top of the page giving the designer consolidated visual feedback.

Code

Code view is organized by html, css and javascript. You can isolate each source file and highlight lines of code by clicking and filling out a pop-up comment box.

Copy

The copy tab removes all graphics and markup from your page and reproduces the page as plain text. Unlike code view, you can highlight individual characters or words for comment.

SEO

The SEO tab analyzes how search engines see your page and only displays relevant content. The left column contains a list of keywords and keyword phrases appearing on your page. The right column breaks down the page by metadata, headers, first 100 words used on the page, bold/strong elements, alt tags and outbound links giving you a thorough view of how a search engine sees your site.

Pricing plans for Notable range from free to $119 a month based on the number of users and the total amount of storage needed. Notable is one of the most thorough site markup tools on the market allowing you to give feedback on site design, code, copy and seo. Pair that with the companion iPhone application and you have a tool that no production team should be without.

Check out Notable here.

Avatar Fanbase Launch and New Press

Eric Snowden — Fri, 18 Dec 2009 05:47:01 +0000

Two mentions for Fanbase came out in the wake of our launch of the Avatar Soundtrack Fanbase. We worked alongside Fox to launch both Fanbase Social and Fanbase Desktop for Avatar.

Check out the link on the official movie site below.

We also received two great mentions for the platform with TrendHunter.com calling Fanbase “trail blazing music promotion” and GetToTheFuture.com giving us a great review. Check it out!

Ikea’s Facebook Photo Tagging Campaign

Eric Snowden — Mon, 30 Nov 2009 18:54:22 +0000

To announce a new store in Malmo Sweden, Ikea launched a social networking campaign using Facebook’s built in photo tagging features. Over the course of a few weeks the store manager uploaded pictures of 12 showrooms to his Facebook account. Whoever tagged an item in the showroom first with their name got to take it home. By doing this Ikea got into people’s news feeds, on their profile pages and into their links and were able to spread the word about their new store in a totally organic way. Check out the YouTube video below to see an overview of the campaign.

Adobe MAX Award nomination and conference participation

Eric Snowden — Sun, 01 Nov 2009 07:03:37 +0000

Last month, I attended the 2009 Adobe Max conference and wanted to share a few exciting developments at Atlantic Records in conjunction with Adobe and the Flash platform. We were nominated for a Max Award and showcased two new products, one for connected TVs and set top boxes and another for the connected car.

Below is the booth where David Brown from Agencynet and I answered questions about our award nominated mobile application, Fanbase Mobile, for the conference attendees prior to final voting.

Here is a video Adobe put together to showcase our application.

Fanbase Mobile MAX Booth

While we’ve been working on a prototype of Fanbase for connected TVs with developer Rhett Woods for a few months now, this was the first time I got to see the app running on a device. This is on a Vizio TV running Stagecraft, Adobe’s Flash Lite implementation for the digital home. Right now connected home products are pretty hard to come by, so it was really exciting to see a working demo of our app.

Fanbase TV

Fanbase TV Video

I was also able to see the QNX connected car for the first time. This is another partner (along with Alcatel-Lucent) and I built this version of Fanbase for a custom implementation of Flash Lite 3.1 they have running in the car. I had seen it in emulators and on demo boxes, but there is no comparison to see the app running on a 4G network in the car.