Eric Paul Snowden is an artist and designer living in Brooklyn
Posts filed under Atlantic
10/14/2011
Interview with ClickZ: The Art, Science, and Common Sense of Marketing
Today an interview with Carmen Sutter, from WEA, and me is featured on the ClickZ homepage. The interview was a continuation of our keynote speech from the Adobe Online Marketing Symposium last month. In the interview we talk about how marketers at Warner Music Group use social networks, analytics and technology to convert music listeners [...]
10/13/2011
Portugal. The Man Mobile Music with Soundcloud
Today we launched our first HTML5 mobile streaming campaign with Portugal. The Man and Soundcloud. Fans can listen to three songs off the new Portugal. The Man record “In the Mountain in the Cloud” on the band’s mobile website. Fans just need to navigate to the page and enter their email address to listen. Built [...]
09/21/2011
Presenting a Keynote at the Adobe Online Marketing Symposium
Today I helped present a keynote at the 2011 Adobe Online Marketing Symposium. My speaking partner Carmen Sutter (WEA) and I spoke to a packed house of about 600 Omniture experts about the success of a recent social campaign for Bruno Mars. We outlined Atlantic Records and Warner Music Group’s strategy for using social networks [...]
07/20/2011
Simple Plan talk about their website on Fox 411
A few weeks after our launch of the new SimplePlan.com the guys went on Fox 411 to talk about the record and gave a great shout out to the site. Check out the video around 2:45 for a look at the new website.
07/15/2011
New Site Launches for The Joy Formidable, Ricky Blaze, Portugal the Man and Diggy
Summers are usually a slow time in the music industry. Releases ebb and flow and our summers are usually time to regroup and prepare for the holiday season. Not this year. We’ve kept up the same site release schedule and have been so busy I’ve forgotten to post our new launches. No more! Here are [...]
06/30/2011
Atlantic Records featured on Typekit business page
Typekit has featured Atlantic Records on their business subscriptions page along with Twitter, The New York Times, Martha Stewart and others. At Atlantic we’ve been using typekit since the private beta was floating around a few years ago, and within a few months were using the service on all of our sites. View the page [...]
05/16/2011
Atlantic/Elektra Records, The Voice, NBC and Get Glue team up to give away Cee Lo Green tickets
This week we are launching a new promotion with our partner GetGlue and NBC. Fans who check-in to either The Voice or Cee Lo Green on GetGlue during the next two weeks and add the name of a city on the Cee Lo / Rihanna tour will automatically be entered to win a pair of [...]
05/02/2011
Songkick and Warner Music Group Partnership
Our new partner Songkick gave us a nice shout out in their New York Times interview. Very excited to start working with such a talented group of individuals. Read the full article here.
04/20/2011
Atlantic Artists Highlighted on the Twitter Blog
Today Portugal. The Man was featured on the official Twitter blog highlighting their use of the service. In fact, all of the artists mentioned (Paramore, Jay-Z, Chromeo) are part of the Atlantic family. It’s exciting to see how artists really taken to Twitter (and subsequent micro-blogging services) to create real connections and conversations with their [...]
03/22/2011
Atlantic Records 2011 Website Launches – 2 of 2
In addition to the 3 new sites we launched using only internal teams (and a handful of redesigns) we also launched 4 sites designed by Skeey Interactive. At Atlantic we design almost all of our websites in-house, but with so many launches coming in a three month period, we called in our long term partners [...]
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