Eric Paul Snowden is an artist and designer living in Brooklyn
Marketing
05/22/2013
Participating in the Pinterest Mobile SDK Launch
This week Pinterest announced a new Android and iOS SDKs allowing users to pin to Pinterest from within another mobile app. At Behance, we partnered with Pinterest to bring pinning into the Behance app, complimenting the existing native Facebook and Twitter sharing options.
09/17/2012
4 of my final Atlantic Records projects have launched since my departure
I’ve been working at Behance for about a month now, and the last few projects I began while at Atlantic Records have launched. 4 projects in all – two websites, an iOS game and the first Spotify App for an Atlantic artist. I’ve tried to clearly break down my role in each project and have [...]
07/23/2012
First time user module for artist websites
Last week, we launched a “new user” module on Treysongz.com. This module is geared towards visitors who are new to Trey Songz and is based on findings from user research we completed with Bolt Peters a few months ago. This module is only shown to people we believe are new fans – site visitors who [...]
03/11/2012
Panelist at the Next Generation Customer Experience Summit in Austin Texas
Last week I was invited to attend the Next Generation Customer Experience Summit in Austin Texas. The summit was a two day event with C-level executives in the customer experience field from companies like Coke, Southwest Airlines, Jetblue, Best Buy, and Macys. I also participated in final keynote panel of the summit which was a [...]
01/04/2012
Shinedown “Bully” Lyrics Video Premiere
Yesterday the Atlantic Records digital team launched a mini site to promote the release of the new Shinedown single “Bully”. The page showcases the new music video and allows fans to share specific lyrics from the song by selecting them with their mouse cursor. Selecting a lyric will spawn a popup allowing fans to share [...]
10/19/2011
Featured in Informationweek’s Brainyard
There is a great recap of the presentation “Data-Driven Bottom Line Results: Making Social Media Actionable A Real World Case Study” that Carmen Sutter and I gave at the Web 2.0 Summit on the Informationweek website. The presentation was about our strategy around social media and how we use analytics and data to convert music [...]
10/18/2011
Presenting at the Web 2.0 Summit
This morning Tim Waddell from Adobe moderated a presentation by Carmen Sutter and I at the Web 2.0 Summit called “Data-Driven Bottom Line Results: Making Social Media Actionable A Real World Case Study”. Carmen (Senior Director of Online Analytics at WEA) and I presented a case study from the current Bruno Mars record outlining Warner [...]
10/14/2011
Interview with ClickZ: The Art, Science, and Common Sense of Marketing
Today an interview with Carmen Sutter, from WEA, and me is featured on the ClickZ homepage. The interview was a continuation of our keynote speech from the Adobe Online Marketing Symposium last month. In the interview we talk about how marketers at Warner Music Group use social networks, analytics and technology to convert music listeners [...]
10/13/2011
Portugal. The Man Mobile Music with Soundcloud
Today we launched our first HTML5 mobile streaming campaign with Portugal. The Man and Soundcloud. Fans can listen to three songs off the new Portugal. The Man record “In the Mountain in the Cloud” on the band’s mobile website. Fans just need to navigate to the page and enter their email address to listen. Built [...]
09/21/2011
Presenting a Keynote at the Adobe Online Marketing Symposium
Today I helped present a keynote at the 2011 Adobe Online Marketing Symposium. My speaking partner Carmen Sutter (WEA) and I spoke to a packed house of about 600 Omniture experts about the success of a recent social campaign for Bruno Mars. We outlined Atlantic Records and Warner Music Group’s strategy for using social networks [...]
