Archive for the ‘Marketing’ Category

Atlantic Participates in Adobe’s Flash 10.1 Mobile Launch

Wednesday, June 23rd, 2010

Today Atlantic launched our first round of mobile websites in conjunction with our partners at Adobe. We launched 8 artist’s sites targeting Android 2.2 and Flash 10.1, with iPhone and iPod Touch coming later this month. This is a launch we were very proud to be a part of, and a project will be iterating on in weeks to come.

I’ll be posting more infomation on our new sites in the next few weeks, everything from getting started in mobile web development to Flash 10.1 specific issues.

Special thanks to Mike Mignano and Rob Beatty on my team at Atlantic Records for their continued help on this project.

Check out the press release here.

Check out my quote below:

“Flash gives us another great avenue to deliver music and videos to our fans on mobile devices, and beyond. Scale is key for us and Adobe Flash Player 10.1 allows us to create a great mobile experience, using content we already have, and familiar tools. We have already optimized some of our most popular artists’ websites for Flash 10.1 and are working to deliver new ones each week.”
– Eric Snowden, senior director, Creative and Technology, Atlantic Records

Check out the full list of quotes here.

EGO – All your web stats in one mobile app

Tuesday, May 25th, 2010

EGO is a mobile application that lets you check all of your web statistics in one place, from a mobile device. It supports Google Analytics, Twitter, Vimeo, Tumblr, Feedburner, Ember, Mint and Squarespace all in one application, with new services being added frequently. While the iPhone version only lets you view high level stats, like page views and follower counts, the iPad app lets you dig deeper and view the full sites associated with you analytics inline. A must have for anyone who wants to keep tabs on their website and the social web surrounding it.

Check out EGO here.

EGO App

3OH!3 Twitter Promo

Tuesday, May 25th, 2010

Today we launched a social media campaign using Twitter to promote the preorder for the new 3OH!3 album Streets of Gold. Fans who tweet a link to the preorder page get their Twitter avatar displayed on the 3OH!3 homepage. Fans can Tweet as many times as they want, and only get pushed off the homepage as other people Tweet the link. Fans visiting the preorder page can also watch a preview of the 3OH!3 Mockumentary DVD included in the bundle.

Watch the video

Get your picture on the homepage

3oh!3 Homepage

Check out the preorder

3oh!3 preorder page

Juliana Hatfield for Sale

Tuesday, May 4th, 2010

Juliana Hatfield is selling custom songs for $1000 on her website. She has limited the offer 20 songs, but for a grand you can send her your name and basic info and she will write a song for you within three months. She is also hand painting CD sleeves, signed and numbered, to go along with the track. Price conscious fans can spend $10 to be entered into a lottery for the same opportunity.

Check it out.

Usability Assessment of MySpace Apps Leaked

Thursday, April 29th, 2010

MySpace has never been know for its simplicity or usability. Fortunately for users they were trying to do something about it. Unfortunately for MySpace those documents leaked online. MySpace was seeing poor install and retention rates for their apps compared to Facebook and hired a usability team to make some web design and user experience recommendations. It’s more pixel pushing than redesign, but a very interesting look into one do the largest sites on the web and how they strive to improve their business.

Click here for a link to the document.

Stickybits – Attach Comments or Media to any Barcode

Monday, April 26th, 2010

Stickybits is a service that lets you attach comments or media to any barcode. Instead of generating QR codes, you can make an object social by using the barcode it already has. To tag an object without a barcode you can either download a custom code to print yourself or buy Stickybits barcode stickers.

Download the Stickybits iPhone or Android application and track down a barcode. Using the app you can tag an object, view your tag archives, or see what other people have tagged near you. Each item gets its own page on Stickybits.com where you can comment, upload media and follow the conversation from the web.

Frankly, I’ve been waiting patiently for QR codes to matter but with companies like Stickybits using pre-existing targets, and the huge advancements in image recognition software QR has a hard road ahead. Stickybits is currently only on the iPhone and Android platform, but their unique strategy around making codes social may push them to the front of the pack.

Check out Stickybits and get the app here.

Thanks to Jeremy Kutner for introducing me to this one.

stickybits

Twitter launches @anywhere

Thursday, April 15th, 2010

Yesterday Twitter launched it’s @anywhere service which makes integrating most Twitter functions as simple as adding a few lines of Javascript code. You can easily:

Auto-link @usernames
Create Hovercards for @usernames
Create follow buttons that don’t require users to leave your site
Add a “Tweet Box” which allows users to tweet without leaving your site
Integrate Twitter login & signup into your site

Check out the new Twitter dev site.
Check out the @anywhere documentation.

@anywhere homepage

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