Eric Paul Snowden is an artist and designer living in Brooklyn
Posts filed under Marketing
01/04/2012
Shinedown “Bully” Lyrics Video Premiere
Yesterday the Atlantic Records digital team launched a mini site to promote the release of the new Shinedown single “Bully”. The page showcases the new music video and allows fans to share specific lyrics from the song by selecting them with their mouse cursor. Selecting a lyric will spawn a popup allowing fans to share [...]
10/19/2011
Featured in Informationweek’s Brainyard
There is a great recap of the presentation “Data-Driven Bottom Line Results: Making Social Media Actionable A Real World Case Study” that Carmen Sutter and I gave at the Web 2.0 Summit on the Informationweek website. The presentation was about our strategy around social media and how we use analytics and data to convert music [...]
10/18/2011
Presenting at the Web 2.0 Summit
This morning Tim Waddell from Adobe moderated a presentation by Carmen Sutter and I at the Web 2.0 Summit called “Data-Driven Bottom Line Results: Making Social Media Actionable A Real World Case Study”. Carmen (Senior Director of Online Analytics at WEA) and I presented a case study from the current Bruno Mars record outlining Warner [...]
10/14/2011
Interview with ClickZ: The Art, Science, and Common Sense of Marketing
Today an interview with Carmen Sutter, from WEA, and me is featured on the ClickZ homepage. The interview was a continuation of our keynote speech from the Adobe Online Marketing Symposium last month. In the interview we talk about how marketers at Warner Music Group use social networks, analytics and technology to convert music listeners [...]
10/13/2011
Portugal. The Man Mobile Music with Soundcloud
Today we launched our first HTML5 mobile streaming campaign with Portugal. The Man and Soundcloud. Fans can listen to three songs off the new Portugal. The Man record “In the Mountain in the Cloud” on the band’s mobile website. Fans just need to navigate to the page and enter their email address to listen. Built [...]
09/21/2011
Presenting a Keynote at the Adobe Online Marketing Symposium
Today I helped present a keynote at the 2011 Adobe Online Marketing Symposium. My speaking partner Carmen Sutter (WEA) and I spoke to a packed house of about 600 Omniture experts about the success of a recent social campaign for Bruno Mars. We outlined Atlantic Records and Warner Music Group’s strategy for using social networks [...]
05/16/2011
Atlantic/Elektra Records, The Voice, NBC and Get Glue team up to give away Cee Lo Green tickets
This week we are launching a new promotion with our partner GetGlue and NBC. Fans who check-in to either The Voice or Cee Lo Green on GetGlue during the next two weeks and add the name of a city on the Cee Lo / Rihanna tour will automatically be entered to win a pair of [...]
04/20/2011
Atlantic Artists Highlighted on the Twitter Blog
Today Portugal. The Man was featured on the official Twitter blog highlighting their use of the service. In fact, all of the artists mentioned (Paramore, Jay-Z, Chromeo) are part of the Atlantic family. It’s exciting to see how artists really taken to Twitter (and subsequent micro-blogging services) to create real connections and conversations with their [...]
03/21/2011
Get Glue and Atlantic Records Launch 3 Trey Songz Stickers
Last Monday, Atlantic Records launched our first campaign with entertainment check-in service Get Glue and Trey Songz. Get Glue helps fans tell their friends what they are watching, listening to, or reading and earn stickers for doing so. Fans who check-in to the Get Glue widget on Trey’s website, or through one of the Get [...]
03/18/2011
Featured in Billboard’s “Music-Industry Characters You Need To Follow”
Today I was selected as one of 140 people from the music industry for Billboard’s “Music-Industry Characters You Need To Follow” writeup. They described me as “VP of direct-to-fan creative and technology at Atlantic Records. Design. Tech. Apple.” I’m among some great company and am proud to be included. Rather than describe the list for [...]
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