Eric Paul Snowden is an artist and designer living in Brooklyn
Posts filed under Marketing
03/18/2011
Killers, Lasers, Papers – Live from SXSW
Tonight Atlantic Records, Ustream and Cisco EOS are broadcasting “Killers, Lasers, Papers” – a live multi-artist concert from SXSW. The show is being streamed live from KillersLasersPapers.com as well as the official websites for each of the artists involved – Donnis, B.o.B, Janelle Monae, and Wiz Khalifa. Each artist is playing a full set, with [...]
02/28/2011
Atlantic Records article on CNET News
Today, Greg Sandoval wrote an article on CNET about how Atlantic Records and our new Atlanticrecords.com strategy. The article focuses our use of the Atlantic archives, the relaunch of the AtlanticRecords.com website and how that site integrates with Facebook to customize the fan experience. Check out the full CNET article here.
01/28/2011
CodySimpson.com Twitter Application Launch
Yesterday we launched a new section of the Cody Simpson website where fans can interact via Twitter with each other and with Cody. Fans can easily follow or read tweets from Cody, Cody’s team or other Cody fans with the ability to filter them by hashtag. Fans can also tweet, reply and retweet without ever [...]
01/24/2011
The Connected Album (Team Tank Edition)
On December 14th we launched a new version of the connected album for Tank’s record “Now or Never”. Our goal is to reward fans who purchased the album, regardless of format or purchasing mechanism. Fans who register are given access to a special section of the Tank’s website, exclusive content and a badge to show [...]
11/25/2010
Atlantic Records and Thingfo – Gamification and Loyalty
This summer we launched online loyalty programs, powered by Thingfo, for three Atlantic artists – Circa Survive, Trey Songz and Shinedown. Fans of these artist can join their online street teams using existing Facebook, Twitter, MySpace, YouTube and Foursquare accounts and will accumulate points by interacting socially with these artists and their fans. Fans can [...]
09/10/2010
Rob Thomas Android Launch
Today we launched a new version of Fanbase on the Android platform. Rob Thomas is our first artist, but we have launches planned across several WMG labels coming in the next few months. This compliments our Nokia and iPhone implementations of Fanbase Mobile and ads one more touchpoint to our group of desktop, social, mobile [...]
08/28/2010
Foursquare and Atlantic Records
Two months ago, we launched 10 mobile websites for Atlantic artists. We’ve added more sites to that roster and are launching some exciting new location specific features for fans on the go. Fans can check-in to Foursquare via our artist’s mobile (or desktop) websites on their phones. Each show has a unique Twitter hash tag [...]
06/23/2010
Atlantic Participates in Adobe’s Flash 10.1 Mobile Launch
Today Atlantic launched our first round of mobile websites in conjunction with our partners at Adobe. We launched 8 artist’s sites targeting Android 2.2 and Flash 10.1, with iPhone and iPod Touch coming later this month. This is a launch we were very proud to be a part of, and a project will be iterating [...]
05/25/2010
3OH!3 Twitter Promo
Today we launched a social media campaign using Twitter to promote the preorder for the new 3OH!3 album Streets of Gold. Fans who tweet a link to the preorder page get their Twitter avatar displayed on the 3OH!3 homepage. Fans can Tweet as many times as they want, and only get pushed off the homepage [...]
04/02/2010
Adobe Flash Video: One Web. Any Screen.
Adobe released a new video today showcasing their upcoming Flash 10.1 and AIR 2 technology running on a multitude of devices. As part of the Open Screen Project you can see one of Atlantic’s new videos for artist B.o.B running in Flash during the piece. Check out the video on YouTube.
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