Eric Paul Snowden is an artist and designer living in Brooklyn
Posts filed under Media
01/04/2012
Integrating Instagram into a WordPress Blog
With Instagram, I was a late adopter. Maybe it was resistance to using the iPhone as my primary camera, or filters anyone can use, or the idea that I actually would want to see my friend’s photos, but it took me a long time to warm up to Instagram. Over Thanksgiving, I spent some time [...]
01/04/2012
Shinedown “Bully” Lyrics Video Premiere
Yesterday the Atlantic Records digital team launched a mini site to promote the release of the new Shinedown single “Bully”. The page showcases the new music video and allows fans to share specific lyrics from the song by selecting them with their mouse cursor. Selecting a lyric will spawn a popup allowing fans to share [...]
10/20/2011
AtlanticRecords.com nabs W3 awards and .Net award nomination
The new AtlanticRecords.com website has been getting a lot of press since it first launched early this year and now has been nominated for or won a few major awards. Last week the site won 3 WC3 Awards including Best in Show for Music Websites, and two awards for Community and Navigation. Gold: Website – [...]
10/19/2011
Featured in Informationweek’s Brainyard
There is a great recap of the presentation “Data-Driven Bottom Line Results: Making Social Media Actionable A Real World Case Study” that Carmen Sutter and I gave at the Web 2.0 Summit on the Informationweek website. The presentation was about our strategy around social media and how we use analytics and data to convert music [...]
10/18/2011
Presenting at the Web 2.0 Summit
This morning Tim Waddell from Adobe moderated a presentation by Carmen Sutter and I at the Web 2.0 Summit called “Data-Driven Bottom Line Results: Making Social Media Actionable A Real World Case Study”. Carmen (Senior Director of Online Analytics at WEA) and I presented a case study from the current Bruno Mars record outlining Warner [...]
10/14/2011
Interview with ClickZ: The Art, Science, and Common Sense of Marketing
Today an interview with Carmen Sutter, from WEA, and me is featured on the ClickZ homepage. The interview was a continuation of our keynote speech from the Adobe Online Marketing Symposium last month. In the interview we talk about how marketers at Warner Music Group use social networks, analytics and technology to convert music listeners [...]
09/21/2011
Presenting a Keynote at the Adobe Online Marketing Symposium
Today I helped present a keynote at the 2011 Adobe Online Marketing Symposium. My speaking partner Carmen Sutter (WEA) and I spoke to a packed house of about 600 Omniture experts about the success of a recent social campaign for Bruno Mars. We outlined Atlantic Records and Warner Music Group’s strategy for using social networks [...]
08/10/2011
RT @kanyewest - Tell everyone at the label only use Gothic or Helvetic fonts for email blast unless I otherwise approve
07/14/2011
How did I not know about @theavclub Undercover series? 25 awesome bands covering 25 awesome songs. Awesome. http://t.co/ZC5Y9Nl
05/16/2011
Atlantic/Elektra Records, The Voice, NBC and Get Glue team up to give away Cee Lo Green tickets
This week we are launching a new promotion with our partner GetGlue and NBC. Fans who check-in to either The Voice or Cee Lo Green on GetGlue during the next two weeks and add the name of a city on the Cee Lo / Rihanna tour will automatically be entered to win a pair of [...]
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