Today we launched a social media campaign using Twitter to promote the preorder for the new 3OH!3 album Streets of Gold. Fans who tweet a link to the preorder page get their Twitter avatar displayed on the 3OH!3 homepage. Fans can Tweet as many times as they want, and only get pushed off the homepage as other people Tweet the link. Fans visiting the preorder page can also watch a preview of the 3OH!3 Mockumentary DVD included in the bundle.
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Archive for the ‘Media’ Category
SXSW – The Future of Online Music Videos
Saturday, March 20th, 2010Yesterday I spoke on a panel at SXSW titled The Future of Online Music Videos with Nick Stahl from Brightcove, Alexander Kisch from VEVO, John Sasso from SONY Music Entertainment, Inc and William Wilson from NARM. We discussed different delivery points for video online, from band’s direct to fan sites to large destinations like YouTube and Vevo, and how the right blend of these options can help build a band’s brand and drive revenue.
Jonathan Tyler & the Northern Lights Website Launch
Monday, March 8th, 2010On Friday we lauched our newest artist website on Cisco’s EOS platform for Jonathan Tyler & the Northern Lights. The site was designed in house by one of our talented web designers Priyanka Batra (her last before going off to freelance full time) and was managed and built by the talented web teams at Atlantic Records and Warner Music Group.
Beyond a stylish yet clean design, and the great community features our fans have come to expect from our websites, we rolled out some exciting new features centered around concerts. For some time now we’ve wanted revamp the tour experience on our artist’s websites, and JTNL is the first site to include some of these new ideas.
The Archive
Across the music industry most artist websites do a fine job of alerting you to new tour dates, but very few have given much attention to past shows. Live shows are a huge part of the music experience and we wanted to add features to our web platform to reflect that. The ARCHIVE section of the JTNL site displays past shows and allows fans to interact with those shows in new ways.


You can now rate shows, comment on your experience or upload videos or photos you have taken at the show. Beyond allowing user generated content each show has the official setlist, and on the JTNL site, each show can be downloaded in its entirety for free via Topspin! It’s a great way to experience this amazing live band and share your experiences with other fans.
Check out the new Jonathan Tyler & the Northern Lights site.
QNX Connected Car case study on Adobe.com
Monday, March 8th, 2010There is a new article on Adobe.com talking about the success of the Connected Car project by Alcatel-Lucent and QNX software. The article focuses on the development platform QNX has created for automobiles using Flash Lite, and mentions the success Atlantic had porting our Fanbase application to the platform. There is also a short quote by yours truly. A great project to be a part of and continued success to QNX.



