Archive for the ‘Media’ Category

3OH!3 Twitter Promo

Tuesday, May 25th, 2010

Today we launched a social media campaign using Twitter to promote the preorder for the new 3OH!3 album Streets of Gold. Fans who tweet a link to the preorder page get their Twitter avatar displayed on the 3OH!3 homepage. Fans can Tweet as many times as they want, and only get pushed off the homepage as other people Tweet the link. Fans visiting the preorder page can also watch a preview of the 3OH!3 Mockumentary DVD included in the bundle.

Watch the video

Get your picture on the homepage

3oh!3 Homepage

Check out the preorder

3oh!3 preorder page

Usability Assessment of MySpace Apps Leaked

Thursday, April 29th, 2010

MySpace has never been know for its simplicity or usability. Fortunately for users they were trying to do something about it. Unfortunately for MySpace those documents leaked online. MySpace was seeing poor install and retention rates for their apps compared to Facebook and hired a usability team to make some web design and user experience recommendations. It’s more pixel pushing than redesign, but a very interesting look into one do the largest sites on the web and how they strive to improve their business.

Click here for a link to the document.

Twitter launches @anywhere

Thursday, April 15th, 2010

Yesterday Twitter launched it’s @anywhere service which makes integrating most Twitter functions as simple as adding a few lines of Javascript code. You can easily:

Auto-link @usernames
Create Hovercards for @usernames
Create follow buttons that don’t require users to leave your site
Add a “Tweet Box” which allows users to tweet without leaving your site
Integrate Twitter login & signup into your site

Check out the new Twitter dev site.
Check out the @anywhere documentation.

@anywhere homepage

SXSW – The Future of Online Music Videos

Saturday, March 20th, 2010

Yesterday I spoke on a panel at SXSW titled The Future of Online Music Videos with Nick Stahl from Brightcove, Alexander Kisch from VEVO, John Sasso from SONY Music Entertainment, Inc and William Wilson from NARM. We discussed different delivery points for video online, from band’s direct to fan sites to large destinations like YouTube and Vevo, and how the right blend of these options can help build a band’s brand and drive revenue.

Read the full description on the SXSW website.

Read the review on Pop Matters.

Jonathan Tyler & the Northern Lights Website Launch

Monday, March 8th, 2010

On Friday we lauched our newest artist website on Cisco’s EOS platform for Jonathan Tyler & the Northern Lights. The site was designed in house by one of our talented web designers Priyanka Batra (her last before going off to freelance full time) and was managed and built by the talented web teams at Atlantic Records and Warner Music Group.

Jonathan Tyler Website Homepage

Beyond a stylish yet clean design, and the great community features our fans have come to expect from our websites, we rolled out some exciting new features centered around concerts. For some time now we’ve wanted revamp the tour experience on our artist’s websites, and JTNL is the first site to include some of these new ideas.

The Archive

Across the music industry most artist websites do a fine job of alerting you to new tour dates, but very few have given much attention to past shows. Live shows are a huge part of the music experience and we wanted to add features to our web platform to reflect that. The ARCHIVE section of the JTNL site displays past shows and allows fans to interact with those shows in new ways.

Jonathan Tyler Show Archives

Jonathan Tyler Show Detail Page

You can now rate shows, comment on your experience or upload videos or photos you have taken at the show. Beyond allowing user generated content each show has the official setlist, and on the JTNL site, each show can be downloaded in its entirety for free via Topspin! It’s a great way to experience this amazing live band and share your experiences with other fans.

Check out the new Jonathan Tyler & the Northern Lights site.

QNX Connected Car case study on Adobe.com

Monday, March 8th, 2010

There is a new article on Adobe.com talking about the success of the Connected Car project by Alcatel-Lucent and QNX software. The article focuses on the development platform QNX has created for automobiles using Flash Lite, and mentions the success Atlantic had porting our Fanbase application to the platform. There is also a short quote by yours truly. A great project to be a part of and continued success to QNX.

Check out the full article here.

Read more about our involvement in the project here.

Top social media trend predictions for 2010 in 140 characters or less

Wednesday, December 23rd, 2009

Trendspotting has put together a very thorough Slideshare presentation recapping social media trend predictions for 2010, with a slight twist. They are all Tweet sized – 140 characters or less. There are thoughts from quite a few industry leaders in the bunch and if you have the patience to look through 37 pages of Tweet sized sound bytes, there are a lot of really great ideas to be found.

2010 Social Media Influencers – Trend Predictions in 140 Characters, by TrendsSpotting

View more documents from Taly Weiss