Archive for the ‘social’ Category

3OH!3 Twitter Promo

Tuesday, May 25th, 2010

Today we launched a social media campaign using Twitter to promote the preorder for the new 3OH!3 album Streets of Gold. Fans who tweet a link to the preorder page get their Twitter avatar displayed on the 3OH!3 homepage. Fans can Tweet as many times as they want, and only get pushed off the homepage as other people Tweet the link. Fans visiting the preorder page can also watch a preview of the 3OH!3 Mockumentary DVD included in the bundle.

Watch the video

Get your picture on the homepage

3oh!3 Homepage

Check out the preorder

3oh!3 preorder page

Usability Assessment of MySpace Apps Leaked

Thursday, April 29th, 2010

MySpace has never been know for its simplicity or usability. Fortunately for users they were trying to do something about it. Unfortunately for MySpace those documents leaked online. MySpace was seeing poor install and retention rates for their apps compared to Facebook and hired a usability team to make some web design and user experience recommendations. It’s more pixel pushing than redesign, but a very interesting look into one do the largest sites on the web and how they strive to improve their business.

Click here for a link to the document.

Twitter launches @anywhere

Thursday, April 15th, 2010

Yesterday Twitter launched it’s @anywhere service which makes integrating most Twitter functions as simple as adding a few lines of Javascript code. You can easily:

Auto-link @usernames
Create Hovercards for @usernames
Create follow buttons that don’t require users to leave your site
Add a “Tweet Box” which allows users to tweet without leaving your site
Integrate Twitter login & signup into your site

Check out the new Twitter dev site.
Check out the @anywhere documentation.

@anywhere homepage

Top social media trend predictions for 2010 in 140 characters or less

Wednesday, December 23rd, 2009

Trendspotting has put together a very thorough Slideshare presentation recapping social media trend predictions for 2010, with a slight twist. They are all Tweet sized – 140 characters or less. There are thoughts from quite a few industry leaders in the bunch and if you have the patience to look through 37 pages of Tweet sized sound bytes, there are a lot of really great ideas to be found.

2010 Social Media Influencers – Trend Predictions in 140 Characters, by TrendsSpotting

View more documents from Taly Weiss

Avatar Fanbase Launch and New Press

Friday, December 18th, 2009

Two mentions for Fanbase came out in the wake of our launch of the Avatar Soundtrack Fanbase. We worked alongside Fox to launch both Fanbase Social and Fanbase Desktop for Avatar.

Check out the link on the official movie site below.

We also received two great mentions for the platform with TrendHunter.com calling Fanbase “trail blazing music promotion” and GetToTheFuture.com giving us a great review. Check it out!

Ikea’s Facebook Photo Tagging Campaign

Monday, November 30th, 2009

To announce a new store in Malmo Sweden, Ikea launched a social networking campaign using Facebook’s built in photo tagging features. Over the course of a few weeks the store manager uploaded pictures of 12 showrooms to his Facebook account. Whoever tagged an item in the showroom first with their name got to take it home. By doing this Ikea got into people’s news feeds, on their profile pages and into their links and were able to spread the word about their new store in a totally organic way. Check out the YouTube video below to see an overview of the campaign.

New Facebook Badges

Monday, September 7th, 2009

Over the past year or so Facebook has slowly been opening up more and more of their platform, making baby steps towards allowing all of a users data to be used on other websites. Earlier this week they opened up a little more, but this time releasing badges for the non-developer community. For personal accounts there is a profile badge as well as a photo badge allowing users to share profile information and selected photos on other websites using easy to implement embed code. For businesses there is a fan box, live stream box and a page badge. The Fan box allows people to become your fan or view your page stream, the live stream box allows users to post messages in real time and the page badge functions similar to the profile badge but for businesses. Check out all of the widgets on Facebook or see an implementation of the two personal widgets for my page below.

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