03/21/2011
Last Monday, Atlantic Records launched our first campaign with entertainment check-in service Get Glue and Trey Songz. Get Glue helps fans tell their friends what they are watching, listening to, or reading and earn stickers for doing so. Fans who check-in to the Get Glue widget on Trey’s website, or through one of the Get [...]

03/18/2011
Today I was selected as one of 140 people from the music industry for Billboard’s “Music-Industry Characters You Need To Follow” writeup. They described me as “VP of direct-to-fan creative and technology at Atlantic Records. Design. Tech. Apple.” I’m among some great company and am proud to be included. Rather than describe the list for [...]

01/28/2011
Yesterday we launched a new section of the Cody Simpson website where fans can interact via Twitter with each other and with Cody. Fans can easily follow or read tweets from Cody, Cody’s team or other Cody fans with the ability to filter them by hashtag. Fans can also tweet, reply and retweet without ever [...]

01/13/2011
At the end of 2010 Bit.ly rolled out a new feature called bundles. When clicking a bundle link users are sent to a splash page with a list of links they can choose from, instead of immediately being redirected to another website. This allows content managers to track aggregate traffic to the bundle, individual links [...]

11/25/2010
This summer we launched online loyalty programs, powered by Thingfo, for three Atlantic artists – Circa Survive, Trey Songz and Shinedown. Fans of these artist can join their online street teams using existing Facebook, Twitter, MySpace, YouTube and Foursquare accounts and will accumulate points by interacting socially with these artists and their fans. Fans can [...]

08/28/2010
Two months ago, we launched 10 mobile websites for Atlantic artists. We’ve added more sites to that roster and are launching some exciting new location specific features for fans on the go. Fans can check-in to Foursquare via our artist’s mobile (or desktop) websites on their phones. Each show has a unique Twitter hash tag [...]
08/26/2010
There are dozens of sites that tell you who to follow, but the most useful Twitter tool I’ve found in months tells you who to unfollow. Manage Flitter analyzes the people you follow on Twitter and allows you to select and batch unfollow based on criteria you set. You can analyze who doesn’t follow you [...]

05/25/2010
Today we launched a social media campaign using Twitter to promote the preorder for the new 3OH!3 album Streets of Gold. Fans who tweet a link to the preorder page get their Twitter avatar displayed on the 3OH!3 homepage. Fans can Tweet as many times as they want, and only get pushed off the homepage [...]
04/29/2010
MySpace has never been know for its simplicity or usability. Fortunately for users they were trying to do something about it. Unfortunately for MySpace those documents leaked online. MySpace was seeing poor install and retention rates for their apps compared to Facebook and hired a usability team to make some web design and user experience [...]
04/15/2010
Yesterday Twitter launched it’s @anywhere service which makes integrating most Twitter functions as simple as adding a few lines of Javascript code. You can easily: Auto-link @usernames Create Hovercards for @usernames Create follow buttons that don’t require users to leave your site Add a “Tweet Box” which allows users to tweet without leaving your site [...]
