Eric Paul Snowden is an artist and designer living in Brooklyn
Posts filed under Partners
11/29/2011
Bolt Peters / Warner Music Group User Research Case Study
Earlier this year WEA, Atlantic Records and Warner Brothers Records teamed up with Bolt Peters to conduct user research across three of our top artist websites. On these sites we conducted automated tests using Usabilia, as well as moderated interviews – all with actual fans coming to our websites. Check out the full case study [...]
10/20/2011
AtlanticRecords.com nabs W3 awards and .Net award nomination
The new AtlanticRecords.com website has been getting a lot of press since it first launched early this year and now has been nominated for or won a few major awards. Last week the site won 3 WC3 Awards including Best in Show for Music Websites, and two awards for Community and Navigation. Gold: Website – [...]
10/18/2011
Presenting at the Web 2.0 Summit
This morning Tim Waddell from Adobe moderated a presentation by Carmen Sutter and I at the Web 2.0 Summit called “Data-Driven Bottom Line Results: Making Social Media Actionable A Real World Case Study”. Carmen (Senior Director of Online Analytics at WEA) and I presented a case study from the current Bruno Mars record outlining Warner [...]
10/14/2011
Interview with ClickZ: The Art, Science, and Common Sense of Marketing
Today an interview with Carmen Sutter, from WEA, and me is featured on the ClickZ homepage. The interview was a continuation of our keynote speech from the Adobe Online Marketing Symposium last month. In the interview we talk about how marketers at Warner Music Group use social networks, analytics and technology to convert music listeners [...]
10/13/2011
Portugal. The Man Mobile Music with Soundcloud
Today we launched our first HTML5 mobile streaming campaign with Portugal. The Man and Soundcloud. Fans can listen to three songs off the new Portugal. The Man record “In the Mountain in the Cloud” on the band’s mobile website. Fans just need to navigate to the page and enter their email address to listen. Built [...]
09/21/2011
Presenting a Keynote at the Adobe Online Marketing Symposium
Today I helped present a keynote at the 2011 Adobe Online Marketing Symposium. My speaking partner Carmen Sutter (WEA) and I spoke to a packed house of about 600 Omniture experts about the success of a recent social campaign for Bruno Mars. We outlined Atlantic Records and Warner Music Group’s strategy for using social networks [...]
06/30/2011
Atlantic Records featured on Typekit business page
Typekit has featured Atlantic Records on their business subscriptions page along with Twitter, The New York Times, Martha Stewart and others. At Atlantic we’ve been using typekit since the private beta was floating around a few years ago, and within a few months were using the service on all of our sites. View the page [...]
05/16/2011
Atlantic/Elektra Records, The Voice, NBC and Get Glue team up to give away Cee Lo Green tickets
This week we are launching a new promotion with our partner GetGlue and NBC. Fans who check-in to either The Voice or Cee Lo Green on GetGlue during the next two weeks and add the name of a city on the Cee Lo / Rihanna tour will automatically be entered to win a pair of [...]
05/02/2011
Songkick and Warner Music Group Partnership
Our new partner Songkick gave us a nice shout out in their New York Times interview. Very excited to start working with such a talented group of individuals. Read the full article here.
03/21/2011
Get Glue and Atlantic Records Launch 3 Trey Songz Stickers
Last Monday, Atlantic Records launched our first campaign with entertainment check-in service Get Glue and Trey Songz. Get Glue helps fans tell their friends what they are watching, listening to, or reading and earn stickers for doing so. Fans who check-in to the Get Glue widget on Trey’s website, or through one of the Get [...]
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