Eric Paul Snowden is an artist and designer living in Brooklyn

Posts filed under Partners

Atlantic Records Relaunch

Late last night we pushed out a new version of AtlanticRecords.com along with our partners at Code and Theory. It’s been months in the making and we’re really excited to have a new design and a new voice online. Throughout the project the Atlantic Digital Media Team, WEA D2C team and the WEA Strategic Technology [...]

Atlantic Chairman Julie Greenwald – Billboard’s #1 Woman in Music

Last week the Chairman of Atlantic Records, Julie Greenwald, was named the #1 Woman in music. I’m constantly proud of the company I work for, and am always amazed by the strength of our leadership. It’s a big part of why I’ve stayed at Atlantic longer than any other job I’ve ever had. And if [...]

Atlantic Records and Thingfo – Gamification and Loyalty

This summer we launched online loyalty programs, powered by Thingfo, for three Atlantic artists – Circa Survive, Trey Songz and Shinedown. Fans of these artist can join their online street teams using existing Facebook, Twitter, MySpace, YouTube and Foursquare accounts and will accumulate points by interacting socially with these artists and their fans. Fans can [...]

MAX 2010 Recap

It’s taken me a few weeks to catch up after back to back conferences in Minnesota and LA, but this weekend I finally got around to jotting down my thoughts about Adobe MAX 2010. The yearly Max conference is always a highlight for me, and this year was no exception. Throughout the conference Adobe set [...]

Foursquare and Atlantic Records

Two months ago, we launched 10 mobile websites for Atlantic artists. We’ve added more sites to that roster and are launching some exciting new location specific features for fans on the go. Fans can check-in to Foursquare via our artist’s mobile (or desktop) websites on their phones. Each show has a unique Twitter hash tag [...]

Open Screen Project

This may have been up for a while, but it’s new to me. We’ve been working closely with Adobe for a few years on their multi-screen initiatives and are now officially a member of the Open Screen Project. Were listed among some pretty impressive partners and are glad to be part of the project. In [...]

New T.I. Website Launch

Today we launched T.I.’s new websites on Cisco’s EOS platform. The project was designed by Prod Design in Boston and produced by the digital teams at Atlantic and WMG corporate. We have a few big new features planned in conjunction with the album release so stay tuned! Sign up now and become a Grand Hustler.

Fast Company, MTV, WMG and Atlantic

This week Atlantic and Warner Music Group were the subject of a great article in Fast Company, as well as a pretty major announcement regarding our new ad partnership with MTV. I constantly feel proud to be part of a music company who is changing and innovating in a troubled industry, surrounded by extremely difficult [...]

Atlantic Participates in Adobe’s Flash 10.1 Mobile Launch

Today Atlantic launched our first round of mobile websites in conjunction with our partners at Adobe. We launched 8 artist’s sites targeting Android 2.2 and Flash 10.1, with iPhone and iPod Touch coming later this month. This is a launch we were very proud to be a part of, and a project will be iterating [...]

My Pic In Billboard Magazine

A picture of the panel I was on at NARM 2010 showed up in Billboard Magazine this week. I’ve been interviewed by Billboard before but have never seen my picture in print without knowing about it beforehand. While this may only be interesting to my friends and family, I wanted to post it here for [...]