Blog | Eric Paul Snowden » social networking

Who Should You Unfollow on Twitter?

Eric Snowden — Thu, 26 Aug 2010 19:00:32 +0000

There are dozens of sites that tell you who to follow, but the most useful Twitter tool I’ve found in months tells you who to unfollow. Manage Flitter analyzes the people you follow on Twitter and allows you to select and batch unfollow based on criteria you set. You can analyze who doesn’t follow you back, who doesn’t have a profile image, people who haven’t tweeted in a month, people who tweet more than five times a day and people who tweet less than once a day. After creating your list you can filter out verified and popular users so you don’t accidentally delete Shaq or Fake Steve Jobs.

Click here to check out Manage Flitter.

Paramore.net Listed in the Top 35 Sites for Musicians

Eric Snowden — Wed, 07 Jul 2010 03:24:42 +0000

Today NetTuts listed Paramore.net as one of the best designed music websites. It was also great to see a fan recommend the 3OH!3 website. Congrats to Amy Stein who designed both of those sites, as well as my team at Atlantic and the web team at WMG.

Check out the list here.

3OH!3 Twitter Promo

Eric Snowden — Tue, 25 May 2010 15:35:52 +0000

Today we launched a social media campaign using Twitter to promote the preorder for the new 3OH!3 album Streets of Gold. Fans who tweet a link to the preorder page get their Twitter avatar displayed on the 3OH!3 homepage. Fans can Tweet as many times as they want, and only get pushed off the homepage as other people Tweet the link. Fans visiting the preorder page can also watch a preview of the 3OH!3 Mockumentary DVD included in the bundle.

Watch the video

Get your picture on the homepage

Check out the preorder

Usability Assessment of MySpace Apps Leaked

Eric Snowden — Fri, 30 Apr 2010 04:11:35 +0000

MySpace has never been know for its simplicity or usability. Fortunately for users they were trying to do something about it. Unfortunately for MySpace those documents leaked online. MySpace was seeing poor install and retention rates for their apps compared to Facebook and hired a usability team to make some web design and user experience recommendations. It’s more pixel pushing than redesign, but a very interesting look into one do the largest sites on the web and how they strive to improve their business.

Click here for a link to the document.

Twitter launches @anywhere

Eric Snowden — Thu, 15 Apr 2010 20:28:31 +0000

Yesterday Twitter launched it’s @anywhere service which makes integrating most Twitter functions as simple as adding a few lines of Javascript code. You can easily:

Auto-link @usernames
Create Hovercards for @usernames
Create follow buttons that don’t require users to leave your site
Add a “Tweet Box” which allows users to tweet without leaving your site
Integrate Twitter login & signup into your site

Check out the new Twitter dev site.
Check out the @anywhere documentation.

Circa Survive Launch

Eric Snowden — Wed, 17 Mar 2010 03:15:21 +0000

Today we launched a new site for Circa Survive designed in house by Amy Stein, project managed by Jeremy Kutner and built by D2C team at WMG. The site focuses around a series of webisodes the band is recording on tour and a growing community and tour archive.

Check out the site here.

Top social media trend predictions for 2010 in 140 characters or less

Eric Snowden — Wed, 23 Dec 2009 22:29:11 +0000

Trendspotting has put together a very thorough Slideshare presentation recapping social media trend predictions for 2010, with a slight twist. They are all Tweet sized – 140 characters or less. There are thoughts from quite a few industry leaders in the bunch and if you have the patience to look through 37 pages of Tweet sized sound bytes, there are a lot of really great ideas to be found.

2010 Social Media Influencers – Trend Predictions in 140 Characters, by TrendsSpotting

View more documents from Taly Weiss

Ikea’s Facebook Photo Tagging Campaign

Eric Snowden — Mon, 30 Nov 2009 18:54:22 +0000

To announce a new store in Malmo Sweden, Ikea launched a social networking campaign using Facebook’s built in photo tagging features. Over the course of a few weeks the store manager uploaded pictures of 12 showrooms to his Facebook account. Whoever tagged an item in the showroom first with their name got to take it home. By doing this Ikea got into people’s news feeds, on their profile pages and into their links and were able to spread the word about their new store in a totally organic way. Check out the YouTube video below to see an overview of the campaign.