There is a great recap of the presentation “Data-Driven Bottom Line Results: Making Social Media Actionable A Real World Case Study” that Carmen Sutter and I gave at the Web 2.0 Summit on the Informationweek website. The presentation was about our strategy around social media and how we use analytics and data to convert music fans to customers.

Read the full InformationWeek interview here.

Carmen (Senior Director of Online Analytics at WEA) and I presented a case study from the current Bruno Mars record outlining Warner Music Groups’s strategy for using social media and analytics to track success across our artist’s web properties with an end goal of converting music listeners into customers.

Read more about our presentation here.

How do you answer the question, “What is the business impact of my social media efforts?” How do you connect the conversations happening on your social networks to the systems that measure business performance? In this real-world session you’ll hear from Eric Snowden, VP of Creative & Technology at Atlantic Records and Carmen Sutter, Senior Director of Data Services at Warner Music Group as they share how Warner Music Group is leveraging the power of data to make smart social media strategy decisions and tie their fan aggregation and traffic-driving efforts to bottom line performance.

Today an interview with Carmen Sutter, from WEA, and me is featured on the ClickZ homepage. The interview was a continuation of our keynote speech from the Adobe Online Marketing Symposium last month. In the interview we talk about how marketers at Warner Music Group use social networks, analytics and technology to convert music listeners from anonymous fans, to site members and eventually to consumers.

Check out the full ClickZ article here.

Read more on the official GetGlue blog

We’ve also been running official Cee Lo Green stickers for a few weeks now and the response has been amazing. Check out the announcement on GetGlue’s Blog below.

Cee Lo Green and The Voice launch exclusive GetGlue Stickers

A few weeks ago I was inspired by HackNY (where students design/develop/launch an app in 24 hours) and decided to try and fix a recurring problem I’ve been having with Facebook.I often want to segment my Facebook friends based on what they like (places, bands etc) and message them individually. Instead of posting to my wall and spamming everyone I know about an extra concert ticket I have, I wanted to be able to easily message my friends who “Like” the specific band.

So in 24 hours (not consecutive) I designed and built a simple app that accepts a Facebook login and allows you to search through your Friends likes. The first time you login modern browsers will cache your friends’ likes and save them to your computer for quick access. Logging out, or a manual reset, will empty the cache. The app is all Javascript with no database access, so nothing is being stored on my servers.

24 hours is not a long time, so chances are it’s not perfect, but it was fun to build something quickly that solved a problem. I was hoping to launch it later this week, but wanted to get it live today due to the new Bing Facebook integration and wide discussion around social search.

I’ve deployed it as a website here and a Facebook app here.

Check out the full post here.

Last Monday, Atlantic Records launched our first campaign with entertainment check-in service Get Glue and Trey Songz. Get Glue helps fans tell their friends what they are watching, listening to, or reading and earn stickers for doing so. Fans who check-in to the Get Glue widget on Trey’s website, or through one of the Get Glue apps, will get one of three Trey Songz stickers: “Love Faces”, “Team Trey” or “Trey’s Angels”. Get Glue lets fans redeem virtual stickers for physical stickers upon collecting 20 stickers across all Get Glue promotions.

Within a few days Trey Songz skyrocketed to the #1 musician on the service, and the #3 entertainment property overall with nearly 10,000 check-ins.

Check out the Trey Songz profile on GetGlue.com.

Check-in to the Get Glue on TreySongz.com.

Yesterday we launched a new section of the Cody Simpson website where fans can interact via Twitter with each other and with Cody. Fans can easily follow or read tweets from Cody, Cody’s team or other Cody fans with the ability to filter them by hashtag. Fans can also tweet, reply and retweet without ever leaving Cody’s official website.

Check out Cody Simpson’s Twitter application here.

Pinterest is a bookmarking tool, introduced to me by Jenny Bowskill, that operates like a visual pinboard – letting you save images you like and follow people who share your aesthetics. Users set up categories (known as boards) and pin images by clicking a browser plugin or bookmarklet. Unlike some visual collections, a link to the original is always preserved, but a poster image is saved on Pinterest should the original change. The site also functions as a stream of images which you can repin, like or comment on. Pinterest is well thought out, easy to use, and its unique user interface has already been the subject of (accused) imitation by the new Myspace.

Visit my Pinterest profile.

Check out Pinterest here.