I’ve been designing mobile websites since 2005, and every year since 2005 has been the “year of mobile”. At the beginning of each year, the tech community would declare mobile as the dominant movement for the rest of the year with the results never matching expectations. At the beginning of 2010 my team made the decision to go all in with mobile and built out a robust mobile web framework to act as an on the go companion to our desktop websites.
I was responsible for strategy, UX and creative direction for the platform. I designed to the first site we launched, Trey Songz Mobile, and acted as one of three front end coders on the project. The framework is currently running on over 50 websites across Atlantic and Warner Brothers Records and is being maintained by the WEA D2C team. The sites can be viewed on iOS, Android, Blackberry 6.0, Nokia Maemo, Windows 7, and Palm OS devices.
Moving beyond news, photos, and videos fans to get notifications for nearby shows, see maps of transportation and food near the venue, checkin via Foursquare, call the artist, and converse with other fans via custom Twitter hashtags.
Post launch we were featured on the Adobe Mobile Website, were mentioned in Billboard Magazine and were featured on MobileAwesomeness.com.