In March of 2005 I switched career paths from sex-drugs (Viagra and Depo-Provera) to rock ‘n’ roll (Warner Music Group). I was hired to help bring UX and design abilities to a growing NYC team responsible for supporting a management team and label staff who was shifting from the west to east coasts. My first interview consisted of sitting at the head of a conference room table with 7 people (including 4 over conference call) asking me questions ranging from “how do you deal with difficult clients?” to “have you ever designed websites for mobile?”. This is called foreshadowing. My second interview was a design test where I was asked to design an artist’s homepage over a weekend. I designed three homepages and two subpages and started my new career a few weeks later.
While working at Warner Music Group I was part of creative services group called Digital Properties who was a shared services group across all record labels under WMG. I was personally responsible for outward facing design for WMG corporate, UX and design of record label websites, UX and design for artist websites and managing a small team of designers. Our team aided the WMG business and product development teams in creating design and prototypes for deals, pitches and presentations. I also acted as lead Flash Developer building music players, video players, and a framework for artist websites. Much of this code is still in use today.
My last project as a member of the Digital Properties team was a redesign of AtlanticRecords.com, the largest label under WMG. I begun this project as an WMG employee, and ended it as the lead digital designer for Atlantic Records.