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Posts tagged with adobe

InformationWeek

10/19/2011

Featured in Informationweek’s Brainyard

There is a great recap of the presentation “Data-Driven Bottom Line Results: Making Social Media Actionable A Real World Case Study” that Carmen Sutter and I gave at the Web 2.0 Summit on the Informationweek website. The presentation was about our strategy around social media and how we use analytics and data to convert music [...]

web2summit

10/18/2011

Presenting at the Web 2.0 Summit

This morning Tim Waddell from Adobe moderated a presentation by Carmen Sutter and I at the Web 2.0 Summit called “Data-Driven Bottom Line Results: Making Social Media Actionable A Real World Case Study”. Carmen (Senior Director of Online Analytics at WEA) and I presented a case study from the current Bruno Mars record outlining Warner [...]

clickz_logo

10/14/2011

Interview with ClickZ: The Art, Science, and Common Sense of Marketing

Today an interview with Carmen Sutter, from WEA, and me is featured on the ClickZ homepage. The interview was a continuation of our keynote speech from the Adobe Online Marketing Symposium last month. In the interview we talk about how marketers at Warner Music Group use social networks, analytics and technology to convert music listeners [...]

omniture logo

09/21/2011

Presenting a Keynote at the Adobe Online Marketing Symposium

Today I helped present a keynote at the 2011 Adobe Online Marketing Symposium. My speaking partner Carmen Sutter (WEA) and I spoke to a packed house of about 600 Omniture experts about the success of a recent social campaign for Bruno Mars. We outlined Atlantic Records and Warner Music Group’s strategy for using social networks [...]

billboard

01/26/2011

Our Mobile Artist Websites Mentioned in Billboard Magazine, on m.Adobe.com and MobileAwesomeness.com

Over the last few months the mobile websites we’ve been building at Atlantic Records have gotten some positive attention, and I wanted to share a few nice pieces of press. The mobile website for Trey Songz was mentioned in a Billboard article last August about artists connecting directly with their fans. It specifically mentions the [...]

atlantic

01/25/2011

Launching Mobile Websites for Artists

Last June we launched a group of mobile websites along with Adobe for their Flash 10.1 for mobile announcement. Since then Mike Mignano, Jackie Balzer and I have made frequent updates to the framework to give our artists the most feature rich and portable sites in the business. We’re now in the process of rolling [...]

max

11/16/2010

MAX 2010 Recap

It’s taken me a few weeks to catch up after back to back conferences in Minnesota and LA, but this weekend I finally got around to jotting down my thoughts about Adobe MAX 2010. The yearly Max conference is always a highlight for me, and this year was no exception. Throughout the conference Adobe set [...]

adobe logo

10/23/2010

This week: new title, back from Minnesota, building a playground and off to MAX 2010

As I’m about to hop on my 6th flight in 7 days I thought I would add a post about some recent events. First off, I’ve been promoted to the Vice President of Direct to Fan Creative and Technology at Atlantic Records. I’m managing a team of ten project managers, designers, product developers and programmers [...]

msum

10/18/2010

Two Upcoming Speaking Engagements

Over the next two weeks I’m going to be speaking at two conferences, the MSUM College Arts Symposium and Adobe Max 2010. This week I’m speaking at Minnesota State University Moorhead about my work, current concerns for web designers and giving workshops for graduating designers. Wednesday, October, 27th I’m speaking at Adobe Max on a [...]

osp

08/17/2010

Open Screen Project

This may have been up for a while, but it’s new to me. We’ve been working closely with Adobe for a few years on their multi-screen initiatives and are now officially a member of the Open Screen Project. Were listed among some pretty impressive partners and are glad to be part of the project. In [...]

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