To announce a new store in Malmo Sweden, Ikea launched a social networking campaign using Facebook’s built in photo tagging features. Over the course of a few weeks the store manager uploaded pictures of 12 showrooms to his Facebook account. Whoever tagged an item in the showroom first with their name got to take it home. By doing this Ikea got into people’s news feeds, on their profile pages and into their links and were able to spread the word about their new store in a totally organic way. Check out the YouTube video below to see an overview of the campaign.
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Mobile Application Business Model Study
Monday, March 23rd, 2009An interesting article from Techcrunch written by an iPhone application developer. It chronicles their experementation with both the paid and ad supported model for their app, and the monetary rammificiations of both. Some interesting numbers here that may be useful for people developing on other mobile platforms and wondering about the best way to monetize.