Posts Tagged ‘Advertising’

Ikea’s Facebook Photo Tagging Campaign

Monday, November 30th, 2009

To announce a new store in Malmo Sweden, Ikea launched a social networking campaign using Facebook’s built in photo tagging features. Over the course of a few weeks the store manager uploaded pictures of 12 showrooms to his Facebook account. Whoever tagged an item in the showroom first with their name got to take it home. By doing this Ikea got into people’s news feeds, on their profile pages and into their links and were able to spread the word about their new store in a totally organic way. Check out the YouTube video below to see an overview of the campaign.

Evolution of the banner ad

Thursday, March 26th, 2009

I pretty interesting article talking about how a group of major publishers who are unhappy with banner ad performance are working to come up with new more dynamic solutions. For better or for worse the immediate solution looks a lot like more/different types of banner ads, but important info for people on the strategy/design/ux side of creative houses to be conginsect of.

Check out the research here

Mobile Application Business Model Study

Monday, March 23rd, 2009

An interesting article from Techcrunch written by an iPhone application developer. It chronicles their experementation with both the paid and ad supported model for their app, and the monetary rammificiations of both. Some interesting numbers here that may be useful for people developing on other mobile platforms and wondering about the best way to monetize.  

Should an iPhone developer charge or run ads?