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Two mentions for Fanbase came out in the wake of our launch of the Avatar Soundtrack Fanbase. We worked alongside Fox to launch both Fanbase Social and Fanbase Desktop for Avatar.
Check out the link on the official movie site below.
We also received two great mentions for the platform with TrendHunter.com calling Fanbase “trail blazing music promotion” and GetToTheFuture.com giving us a great review. Check it out!
Today Atlantic Records launched two important strategic projects for one of our most popular solo artists, Rob Thomas. Fanbase Mobile (for the iPhone) is a framework we have created, in conjunction with amazing development team at Gskinner.com, that is going to allow us to roll out flexible, scalable iPhone applications for all Atlantic artists.
Check out the demo video recorded by Rob Thomas.
Download the free application from iTunes here or view the press release.
In addition to this exciting mobile launch we also shipped our first Fanbase Connected Album. Fans who purchase Rob Thomas’ new album will be prompted to install his Fanbase Desktop application directly from the CD and will be delivered bonus content specific to purchasers of Rob’s album. Check out the Fanbase inclusion on Rob’s packaging below.
Two more ways Atlantic is working to make stronger connections between artists and fans.
Fanbase has been included as one of the top 200 Music Startups for 2008. It’s amazing to be recognized not only as a record label, but to be in the company of so many amazing technology companies. It makes me proud to be a part of a group that can cross the line between the two. More exciting Fanbase news to come in 2009.