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This year at NARM (the National Association of Recording Merchandisers) awarded Fanbase Desktop a 2009 Outstanding Achievement – Business Innovation Award. The app has been well received by fans, but it’s always great to get recognized by the industry. Other winners this year were Sony, Topspin and iTunes so we are among great company! *Updated with video of Mike Jbara accepting the award.
NARM is a not-for-profit trade association that serves the music content delivery community in a variety of areas including networking, advocacy, information, education and promotion.
Fanbase Desktop is an Official Honoree for the 2009 Webby Awards! Fanbase is Atlantic Record’s proprietary application platform for giving fans access to everything from around the web relating to their favorite musicians on any device, anytime. Read about Fanbase Desktop, get Fanbase, learn about Fanbase Mobile or Fanbase Social.
Today AgencyNet and Atlantic Records launched Fanbase Mobile, a version of Atlantic’s award winning Fanbase application for Flash Lite enabled handsets. As part of the launch Rob Thomas is showcasing the app during the Billboard Music Keynote at CTIA and he was interviewed about the app by CNBC.
“It is really about you and your favorite music, being able to have in the palm of your hand everything that has to do with the artists. Straight access to the music, to wallpaper, to lyrics to different videos. The content in real time can be updated as many times as you want.”
Fanbase has been included as one of the top 200 Music Startups for 2008. It’s amazing to be recognized not only as a record label, but to be in the company of so many amazing technology companies. It makes me proud to be a part of a group that can cross the line between the two. More exciting Fanbase news to come in 2009.
I was invited by Adobe to talk at their 2008 Max designer/developer conference as part of a new track of sessions geared towards business and strategy. My presentation was entitled “Connecting Fans with Bands” and is now available on Adobe TV. The video has the audio from the presentation overlaid on top of my Powerpoint slides. The presentation discussed all the ways we are using Adobe technology to promote our artists and bring them closer to their fans than has ever been possible before. I talk specifically about our multi-screen Fanbase platform, games, and our strategy for artist’s websites.
I’ve had a few days to recoup from lack of sleep after Adobe’s MAX 2008 conference and wanted to recap the amazing experience I had at the conference, as well as share the involvement Atlantic had at MAX.
Max 2008 Keynote
On Monday we had our Flash Lite application Fanbase Mobile shown on stage by Kevin Lynch, the CTO of Adobe, in front of the press and a few throusand of our peers. Below is a video of our contribution to the keynote.
Fanbase Mobile
Beyond the keynote we had Fanbase running on both a Nokia N95 as well as a Blackjack II. It great to see it running on a few devices and get an idea of how it might scale across an entire product line using Flash Lite.
Adobe partner booth pics
On Tuesday, I tended to the Adobe partner booth and answered questions about the Fanbase AIR application for a few hours. It was great to get to talk to consumers and developers about the application and about Adobe’s AIR platform.
Sessions
In addition to the special conference events both Paul Sinclair (SVP of Digital Media) and I gave sessions. Paul was on a panel talking about the Open Screen Project from Adobe, which is an inititative to provide a consistent runtime and user experience across devices.
I also gave my own session on Tuesday “Atlantic Records: Connecting Fans with Bands”. I talked in depth about our new product plan around two key Atlantic artists, showing a full range of new media projects used to promote new releases.
Our desktop application Fanbase Desktop has been getting some press since it launched this summer and I wanted to keep everyone up to date on all the great developments. We’ve been featured on Adobe.com in four different locations.
