I’ve had a few days to recoup from lack of sleep after Adobe’s MAX 2008 conference and wanted to recap the amazing experience I had at the conference, as well as share the involvement Atlantic had at MAX.
Max 2008 Keynote
On Monday we had our Flash Lite application Fanbase Mobile shown on stage by Kevin Lynch, the CTO of Adobe, in front of the press and a few throusand of our peers. Below is a video of our contribution to the keynote.
Fanbase Mobile
Beyond the keynote we had Fanbase running on both a Nokia N95 as well as a Blackjack II. It great to see it running on a few devices and get an idea of how it might scale across an entire product line using Flash Lite.
Adobe partner booth pics
On Tuesday, I tended to the Adobe partner booth and answered questions about the Fanbase AIR application for a few hours. It was great to get to talk to consumers and developers about the application and about Adobe’s AIR platform.
Sessions
In addition to the special conference events both Paul Sinclair (SVP of Digital Media) and I gave sessions. Paul was on a panel talking about the Open Screen Project from Adobe, which is an inititative to provide a consistent runtime and user experience across devices.
I also gave my own session on Tuesday “Atlantic Records: Connecting Fans with Bands”. I talked in depth about our new product plan around two key Atlantic artists, showing a full range of new media projects used to promote new releases.