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Posts tagged with interview

bolt peters

11/29/2011

Bolt Peters / Warner Music Group User Research Case Study

Earlier this year WEA, Atlantic Records and Warner Brothers Records teamed up with Bolt Peters to conduct user research across three of our top artist websites. On these sites we conducted automated tests using Usabilia, as well as moderated interviews – all with actual fans coming to our websites. Check out the full case study [...]

InformationWeek

10/19/2011

Featured in Informationweek’s Brainyard

There is a great recap of the presentation “Data-Driven Bottom Line Results: Making Social Media Actionable A Real World Case Study” that Carmen Sutter and I gave at the Web 2.0 Summit on the Informationweek website. The presentation was about our strategy around social media and how we use analytics and data to convert music [...]

clickz_logo

10/14/2011

Interview with ClickZ: The Art, Science, and Common Sense of Marketing

Today an interview with Carmen Sutter, from WEA, and me is featured on the ClickZ homepage. The interview was a continuation of our keynote speech from the Adobe Online Marketing Symposium last month. In the interview we talk about how marketers at Warner Music Group use social networks, analytics and technology to convert music listeners [...]

atlantic

07/20/2011

Simple Plan talk about their website on Fox 411

A few weeks after our launch of the new SimplePlan.com the guys went on Fox 411 to talk about the record and gave a great shout out to the site. Check out the video around 2:45 for a look at the new website.

atlantic

02/28/2011

Atlantic Records article on CNET News

Today, Greg Sandoval wrote an article on CNET about how Atlantic Records and our new Atlanticrecords.com strategy. The article focuses our use of the Atlantic archives, the relaunch of the AtlanticRecords.com website and how that site integrates with Facebook to customize the fan experience. Check out the full CNET article here.

msum

10/18/2010

Two Upcoming Speaking Engagements

Over the next two weeks I’m going to be speaking at two conferences, the MSUM College Arts Symposium and Adobe Max 2010. This week I’m speaking at Minnesota State University Moorhead about my work, current concerns for web designers and giving workshops for graduating designers. Wednesday, October, 27th I’m speaking at Adobe Max on a [...]

narm

05/17/2010

NARM 2010 Mobile Applications Panel

Today I was on an amazing panel at the 2010 NARM Convention discussing the use of applications in the music industry. While the focus was on mobile apps, we discussed desktop apps, widgets and the mobile web as well. The panel was moderated by Tom Constabile from Verizon Wireless and contained experts in design, development, [...]

ipad

04/12/2010

Talking about the iPad with Alternative Press

Check out my thoughts on how the iPad may effect the music industry at AltPress.com. Looks like I made the cut and was quoted a few times talking about the device. The interview was purely conceptual as none of us had seen the actual hardware, but I think everything we said holds up well post-launch. [...]

sxsw

03/20/2010

SXSW – The Future of Online Music Videos

Yesterday I spoke on a panel at SXSW titled The Future of Online Music Videos with Nick Stahl from Brightcove, Alexander Kisch from VEVO, John Sasso from SONY Music Entertainment, Inc and William Wilson from NARM. We discussed different delivery points for video online, from band’s direct to fan sites to large destinations like YouTube [...]

adobe logo

03/08/2010

QNX Connected Car case study on Adobe.com

There is a new article on Adobe.com talking about the success of the Connected Car project by Alcatel-Lucent and QNX software. The article focuses on the development platform QNX has created for automobiles using Flash Lite, and mentions the success Atlantic had porting our Fanbase application to the platform. There is also a short quote [...]

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