Posts Tagged ‘launch’

Jonathan Tyler & the Northern Lights Website Launch

Monday, March 8th, 2010

On Friday we lauched our newest artist website on Cisco’s EOS platform for Jonathan Tyler & the Northern Lights. The site was designed in house by one of our talented web designers Priyanka Batra (her last before going off to freelance full time) and was managed and built by the talented web teams at Atlantic Records and Warner Music Group.

Jonathan Tyler Website Homepage

Beyond a stylish yet clean design, and the great community features our fans have come to expect from our websites, we rolled out some exciting new features centered around concerts. For some time now we’ve wanted revamp the tour experience on our artist’s websites, and JTNL is the first site to include some of these new ideas.

The Archive

Across the music industry most artist websites do a fine job of alerting you to new tour dates, but very few have given much attention to past shows. Live shows are a huge part of the music experience and we wanted to add features to our web platform to reflect that. The ARCHIVE section of the JTNL site displays past shows and allows fans to interact with those shows in new ways.

Jonathan Tyler Show Archives

Jonathan Tyler Show Detail Page

You can now rate shows, comment on your experience or upload videos or photos you have taken at the show. Beyond allowing user generated content each show has the official setlist, and on the JTNL site, each show can be downloaded in its entirety for free via Topspin! It’s a great way to experience this amazing live band and share your experiences with other fans.

Check out the new Jonathan Tyler & the Northern Lights site.

Brightcove Unveils Mobile Experience for Adobe Flash Player 10.1 with Atlantic Records

Monday, February 15th, 2010

Today Brightcove announced the availability of their platform on smartphones powered by Adobe’s upcoming Flash Player 10.1 for mobile devices. With some help from our video and studio team we were able to update Kidrock.com and Shinedown.com to work with the new player, as well as creating a mobile version of our studio website Studio1290 using Brightcove’s new mobile video player. While the technology is still in beta, we at Atlantic are really excited about the possibilities of this new distribution method.

Read the full press release here.

New Apple iTunes App Store Layout

Friday, December 11th, 2009

Apple has slowly been pushing out updates to it’s app store today. Not all apps are benefiting yet from the new cleaned up interface, but our Rob Thomas Fanbase application was switched over a few hours ago. The layout has a lot more whitespace, larger download/buy button and multiple detail images of the application on screen at once. This update brings the app store visually more in line with new store look that was part of the iTunes 9 upgrade.

Check out the new layout.

new apple app store screenshot

The 4G Connected Car Prototype

Tuesday, November 3rd, 2009

photo-2

Today Alcatel-Lucent and QNX announced the 4G connected car prototype in New York. As part of the NG Connect program (an ecosystem built around 4G connectivity) Atlantic Records was proud to create a version of our award winning Fanbase platform for the music fan on the road. The car contains 4 internet connected screens allowing for an in car music experience like never before.

Check out a (shaky) video of an early version of Fanbase running in the car.

NG Connect also launched a micro site with detailed information on the program and the prototype.

Check out a video on the connected car staring yours truly.

Details on all the participants.

The press buzz surrounding the launch was great, with some standout coverage from Wired, Mashable and Reuters.

Wired

Mashable

Reuters

A great overview video from CNN.

As well as a great Fanbase mention.

NY Convergence

A full press rundown can be found on the NG Connect site.

The complete list

Check out the video below for an overview of the car and the possibilities that a nationwide 4G network can bring.

Fanbase Mobile and the Fanbase Connected Album

Tuesday, June 30th, 2009

Today Atlantic Records launched two important strategic projects for one of our most popular solo artists, Rob Thomas. Fanbase Mobile (for the iPhone) is a framework we have created, in conjunction with amazing development team at Gskinner.com, that is going to allow us to roll out flexible, scalable iPhone applications for all Atlantic artists.

Check out the demo video recorded by Rob Thomas.

Download the free application from iTunes here or view the press release.

In addition to this exciting mobile launch we also shipped our first Fanbase Connected Album. Fans who purchase Rob Thomas’ new album will be prompted to install his Fanbase Desktop application directly from the CD and will be delivered bonus content specific to purchasers of Rob’s album. Check out the Fanbase inclusion on Rob’s packaging below.

Rob CD Front
Rob CD Back

Two more ways Atlantic is working to make stronger connections between artists and fans.

Fanbase Mobile launches at CTIA

Tuesday, March 31st, 2009

Today AgencyNet and Atlantic Records launched Fanbase Mobile, a version of Atlantic’s award winning Fanbase application for Flash Lite enabled handsets. As part of the launch Rob Thomas is showcasing the app during the Billboard Music Keynote at CTIA and he was interviewed about the app by CNBC.

“It is really about you and your favorite music, being able to have in the palm of your hand everything that has to do with the artists. Straight access to the music, to wallpaper, to lyrics to different videos. The content in real time can be updated as many times as you want.”

CNBC

Read the article here or check out the video below at 1:30.

From our partners at AgencyNet

Check out the blog post from our partners at AgencyNet or watch the promo video they put together below.

Other press

WE were also lucky enough to get picked up by a few dozen blogs. Here are a few highlights.

Fierce Wireless

Wireless Week

Trendhunter

Web Kitchen

Alcatel-Lucent Blog

MocoNews

XChangeMag

GoMoNews

Java Game

SysCon.com

Device Arena

Fanbase Desktop Launches, gets picked up by Billboard Magazine

Wednesday, July 30th, 2008

Atlantic Records launched Fanbase Desktop Monday working closely with Adobe and Gskinner.com. I was responsible the strategy, information architecture and visual design for the multi-band Adobe AIR application. The purpose of Fanbase is two fold; to bring content about an artist from many sources into one application, and for fans to have a place to communicate with other fans about that content. It integates with best of breed services like iMeem, Meebo, Brightcove, YouTube, Flickr, and Yahoo! Pipes together to create a new content rich music experience. And with runtime switching of skins, it allows users to add multiple artist packs into one application on their desktop.

Fanbase is an important part of Atlantic’s overall digital strategy, allowing fans to access their favorite artist’s content anywhere. Integrating with our content rich artist websites, social networking widgets, physical products and mobile experiences it gives fans what they want anytime, anywhere. 

The app has been receiving amazing press. Fanbase has been mentioned in Billboard magazine, Newyorktimes.com, WashingtonPost.com, ReadWriteWeb, Yahoo! News and tons of other places. This was a project I drove from beginning to end and really believed in so I’m so glad people are responding positively. And most importantly, the fans love it!

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