Posts Tagged ‘max’

MAX 2009

Sunday, November 1st, 2009

Last month, I attended the 2009 Adobe Max conference and wanted to share a few exciting developments at Atlantic Records in conjunction with Adobe and the Flash platform. We were nominated for a Max Award and showcased two new products, one for connected TVs and set top boxes and another for the connected car.

Below is the booth where David Brown from Agencynet and I answered questions about our award nominated mobile application, Fanbase Mobile, for the conference attendees prior to final voting.

Fanbase Mobile MAX Booth

MAX Award Booth

While we’ve been working on a prototype of Fanbase for connected TVs with developer Rhett Woods for a few months now, this was the first time I got to see the app running on a device. This is on a Vizio TV running Stagecraft, Adobe’s Flash Lite implementation for the digital home. Right now connected home products are pretty hard to come by, so it was really exciting to see a working demo of our app.

Fanbase TV

Fanbase TV

Fanbase TV Video

I was also able to see the QNX connected car for the first time. This is another partner (along with Alcatel-Lucent) and I built this version of Fanbase for a custom implementation of Flash Lite 3.1 they have running in the car. I had seen it in emulators and on demo boxes, but there is no comparison to see the app running on a 4G network in the car.

QNX Car

QNX Car

Fanbase Car

Fanbase Car

Fanbase Car Video

Connecting Fans with Bands

Saturday, December 6th, 2008

I was invited by Adobe to talk at their 2008 Max designer/developer conference as part of a new track of sessions geared towards business and strategy. My presentation was entitled “Connecting Fans with Bands” and is now available on Adobe TV. The video has the audio from the presentation overlaid on top of my Powerpoint slides. The presentation discussed all the ways we are using Adobe technology to promote our artists and bring them closer to their fans than has ever been possible before. I talk specifically about our multi-screen Fanbase platform, games, and our strategy for artist’s websites.

Watch the presentation here.

Or check out what music bloggers thought of my talk.

Adobe MAX 2008

Monday, November 24th, 2008

I’ve had a few days to recoup from lack of sleep after Adobe’s MAX 2008 conference and wanted to recap the amazing experience I had at the conference, as well as share the involvement Atlantic had at MAX.

Max 2008 Keynote

On Monday we had our Flash Lite application Fanbase Mobile shown on stage by Kevin Lynch, the CTO of Adobe, in front of the press and a few throusand of our peers. Below is a video of our contribution to the keynote.

Fanbase Mobile

Beyond the keynote we had Fanbase running on both a Nokia N95 as well as a Blackjack II. It great to see it running on a few devices and get an idea of how it might scale across an entire product line using Flash Lite.

Adobe partner booth pics

On Tuesday, I tended to the Adobe partner booth and answered questions about the Fanbase AIR application for a few hours. It was great to get to talk to consumers and developers about the application and about Adobe’s AIR platform.

Sessions

In addition to the special conference events both Paul Sinclair (SVP of Digital Media) and I gave sessions. Paul was on a panel talking about the Open Screen Project from Adobe, which is an inititative to provide a consistent runtime and user experience across devices.

I also gave my own session on Tuesday “Atlantic Records: Connecting Fans with Bands”. I talked in depth about our new product plan around two key Atlantic artists, showing a full range of new media projects used to promote new releases.

You can watch the presentation here.

Two award nominations for Atlantic Records

Friday, November 14th, 2008

Two projects to come out of the lab at Atlantic Records this year were nominated for awards. Fanbase Desktop, our multi-artist AIR application was a semifinalist for an Adobe MAX Award. While we didn’t make it to the final 3 in our category, we are hugely honored to be nominated. 

Also, the Jason Mraz mobile premier we launched earlier this year was a finalist in the MMA (Mobile Marketing Association) Global Mobile Forum Awards.  We’re were up against Jaguar and Dove, and while it’s always nice to win I think that having our department being nominated for these two awards really shows the strength of our current direction and how far we’ve come in the last year.