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Apple has slowly been pushing out updates to it’s app store today. Not all apps are benefiting yet from the new cleaned up interface, but our Rob Thomas Fanbase application was switched over a few hours ago. The layout has a lot more whitespace, larger download/buy button and multiple detail images of the application on screen at once. This update brings the app store visually more in line with new store look that was part of the iTunes 9 upgrade.
Today Atlantic Records launched two important strategic projects for one of our most popular solo artists, Rob Thomas. Fanbase Mobile (for the iPhone) is a framework we have created, in conjunction with amazing development team at Gskinner.com, that is going to allow us to roll out flexible, scalable iPhone applications for all Atlantic artists.
Check out the demo video recorded by Rob Thomas.
Download the free application from iTunes here or view the press release.
In addition to this exciting mobile launch we also shipped our first Fanbase Connected Album. Fans who purchase Rob Thomas’ new album will be prompted to install his Fanbase Desktop application directly from the CD and will be delivered bonus content specific to purchasers of Rob’s album. Check out the Fanbase inclusion on Rob’s packaging below.
Two more ways Atlantic is working to make stronger connections between artists and fans.