Bio
Serving as the Senior Creative Director, and Director of Product Development for the Digital Media and eCommerce group at Atlantic Records I have two very distinct, yet complimentary roles. I created and currently manage a team of art directors, designers, production artists, and interns responsible for designing and building websites, online advertising, widgets, mobile, online and desktop applications for Atlantic Records and its artists. I also oversee all Flash design and development both internally and with our partners. Additionally I create new products within the label and manage their progress to market. For large scale projects I create new relationships with design firms and emerging new media companies, all while remaining hands-on, personally designing and building websites and applications.
In addition to working for Atlantic, I also teach workshops and BFA classes in photography, digital imaging, and web design. I currently teach Web Design and Advanced Photoshop at Parsons School of Design, and have taught digital imaging workshops at Anderson Ranch Arts Center the last six concecutive summers.
Before joining Atlantic Records, I worked as the Creative Lead and Senior Designer for Warner Music Group in New York where I assembled and managed a small creative team that designed and built websites, online advertising, mobile apps and online applications for Warner Music Group and its subsidiaries. During my tenure at WMG I worked on projects for major labels including Atlantic Records, Bad Boy, East West and Rhino Records as well as internal Warner Music Group teams.
Prior to my foray into the music industry, I served as a Senior Art Director and Flash programmer at CDMi Connect, a New York based advertising agency servicing clients in the healthcare sector. My responsibilities included ad concepting storyboarding, interactive and motion design, banner ad creation, flash animation and scripting, as well as occasional television and print work. I designed and developed work for Aranesp, Caduet, Depo-Provera, Diflucan, Lipitor, Norvasc, Sensipar, Viagra and other major pharmaceutical brands.
Before joining CDMi Connect, I taught digital imaging and photography at Anderson Ranch Arts Center near Aspen, Colorado. As the manager of the digital imaging studio, I assisted artists, designers, and teachers from around the world, including employees of Adobe Systems and Macromedia. During my stay in Colorado, I also served as the Digital Director for Lynn Goldsmith LTD., working directly with world-renowned photographer Lynn Goldsmith. I created fine art prints for collectors and also conceived and oversaw design and digital imaging projects for clients such as The Rock n Roll Hall of Fame, Sports Illustrated, Nikon Camera and Rhino Records.
While in college, I worked for Thomas-Bradley Illustration and Design, one of the top illustration firms in the country. As an illustrator and graphic designer for such a well-reputed company, I was afforded the opportunity early in my career to work with such high-profile clients as Eureka Companies, John Deere, Disney, Nascar, Skil and Bosch, and Kia. My illustration skills and technical knowledge also allowed me the opportunity to beta test several applications for both Adobe and Macromedia, relationships which continue to this day.
I received a B.F.A. in art from Illinois Wesleyan University, where I was on the dean's list and was one of four artists in my class to receive exhibition honors upon graduation.
Quotes
Bryan Gaffin - Vice President Group Creative Director, Grey Direct
Eric is a fantastic creative mind. Left brained and right brained. Concepts, designs and codes brilliantly. Lets put it this way: if the world ends tomorrow unless I can find 1 person to design/build the perfect Web site, Eric's the one I call.
Karen Stavisky - Sr Director New Media, Warner Music Group
Eric took the Digital Properties department at WMG to the next level in terms of creative design and branding. The number of requests grew dramatically and people came to us for the most cutting edge design technologies which Eric always delivered. We were cutting egde not bleeding edge and Eric always knew what was right for the business and the visitor experience. I would work with him again in a heartbeat.
Katherine Wells - Director Digital Properties, Warner Music Group
Eric is a great web designer and design team leader. He very effectively managed a design team and helped them produce great work, while simultaneously working on design projects of his own. He is an excellent Flash designer who thinks like (and works really well with) developers. I highly recommend Eric for independent and collaborative projects.
Geraldine Chung - Director of Production, Atlantic Records
Talented, creative, intelligent, easy to work with and meticulous are just a few adjectives I'd use to describe Eric Snowden. I've worked with many great designers in the past, and what makes Eric stand out is his consistent concern for the user and deep understanding of how Web technology works. His ability to code puts him in a special class of his own. I could not recommend Eric heartily enough as he's demonstrated his ability to lead large, complex projects and do it with both finesse and skill.
Sonja Marikovics - Account Supervisor, CDMiConnect
Eric is an extremely talented Art Director. He was dedicated and could always be relied upon to deliver quality designs on strategy and on schedule. Eric was an invaluable team member and was a pleasure to work with
Rick Bashkoff - Digital Video Account Manager, WEA/Warner Music Group
Eric is extremely talented in the areas of flash design and development. Eric's wealth of knowledge on both the technology and creative side of business is rare and makes him a prime candidate for any project that needs a visionary to spearhead. Eric pushes the limits of everyone around him and always produces results that meet or exceed criteria.
Scott Kern - Director Digital Properties, Warner Music Group
Eric is a phenomenal designer and a very knowledgeable web person as well. We have relied on his talents for many years with great success.
Melissa Trevino - Business Analyst, Warner Music Group
I have worked with Eric on various projects. While working with him I've found him to be very dedicated to his work. He is driven in equal measure by both quality and efficiency. I have great admiration of his work ethics and have learned a great deal from him as well.
Stephanie Frasco - Content Coordinator, Atlantic Records
Eric's title, Creative Director, doesn't do him justice because he is far more than just creative! Eric Snowden has the eye of an artist and the technical hand of an engineer. Robert Rodriguez once said when, "If you're creative and technical, you're unstoppable." That is exactly what Eric is.